Google Certified Partner working directly in the account, not through agency layers.
Google Ads Management + Funnel Repair
Founder-led Google Ads management for businesses that are tired of paying for agency drag.
If your Google Ads account feels expensive, confusing, or stuck, the issue is often bigger than bids. Broken attribution, weak landing pages, sloppy conversion setup, and too many agency layers can make even a good market underperform.
Apex Blue works differently. You work directly with Matt, a Google Certified Partner who has been in marketing for more than 28 years, has managed more than $25 million in ad budget, and has helped businesses from new startups to brands growing from $5 million to $150 million.
Free human audits are available for existing accounts. If the account is worth saving, it gets fixed. If the smarter move is a rebuild, you will hear that too.
Free human audits for existing Google Ads, broken funnels, and messy attribution.
Competitive pricing that can flex with ROI so the program stays healthy as it scales.
Text +1 (443) 595-7739
Direct access. No bloated middle layers. Real human review.
28+
years in marketing
Built through the early web, direct response, paid traffic, SEO, and the current AI era.
$25M+
managed ad budget
Across startups, local service businesses, ecommerce, multi-location brands, and national campaigns.
10+ years
client relationships
Some clients stay for years because the work compounds instead of resetting every quarter.
$5M to $150M
business growth range
Experience supporting new launches, steady operators, and brands pushing into larger revenue bands.
Why Work Direct
This is built for companies that want one accountable operator, not another layer of marketing overhead.
This work grew out of frustration. Too many businesses were paying agencies, designers, and ad managers while the real leaks stayed untouched: weak landing pages, broken attribution, slow sites, and campaigns optimized around the wrong signals.
So the model became direct. Strategy, account cleanup, funnel fixes, conversion tracking, and landing page guidance all move inside one hands-on workflow. That matters because a Google Ads account is only as good as the measurement and conversion path behind it.
The goal is not to become another marketer taking margin out of the system. The goal is to help the client make more money, keep more money, and understand where the growth is actually coming from.
“The function of marketing is to increase the revenue of other businesses. Too much of the industry shifted toward making money for the marketer instead of creating success for the customer.”
What Gets Fixed
Google Ads performance improves faster when the real leaks are addressed.
Broken attribution
GA4, GTM, call tracking, CRM handoffs, duplicate conversions, and bad primary goals cleaned up so the account can trust its own data again.
Leaky funnels
Landing pages, forms, offers, and follow-up friction reviewed together so you are not buying clicks for a page that cannot close.
Wasteful spend
Search terms, match types, campaign structure, negative keywords, and bidding guardrails tightened to cut expensive noise.
Stalled accounts
Accounts that have been "managed" for months or years without fresh thinking get rebuilt around better conversion logic and cleaner segmentation.
Agency drag
No waiting for a strategist to relay feedback to an account manager who relays it to a media buyer. You work directly with the person doing the work.
Scaling plateaus
When ROAS stalls, the fix is often upstream: better offers, better pages, better signal quality, or a different campaign mix.
What Is Included
Management is built around ROI, attribution clarity, and cleaner buying intent.
Search, branded, non-brand, remarketing, and Performance Max strategy
Conversion tracking, GA4, GTM, call tracking, CRM, and lead-source cleanup
Campaign rebuilds, account restructures, and negative keyword discipline
Landing page guidance, form flow improvements, and funnel diagnosis
Budget allocation, pacing control, and profitability-first decision making
Human reporting focused on lead quality, booked calls, sales, and revenue
How It Runs
01
Audit the truth
Review the account, search terms, conversions, landing pages, CRM handoff, and reporting stack to find what is actually broken.
02
Rebuild the foundation
Clean up campaign architecture, tracking, exclusions, budget logic, and conversion actions so the machine is worth scaling.
03
Align the funnel
Tighten offer clarity, landing pages, and lead handling so better traffic has somewhere better to go.
04
Scale with discipline
Grow what is producing healthy economics, cut what is not, and keep pricing and scope aligned to real ROI.
Current Google Ads Promo Path
Eligible new advertisers may qualify for current Google Ads sign-up offers.
Google currently lists three common ad credit paths for new advertisers. I can help confirm the latest offer, check eligibility, and make sure the account setup does not miss the window. Terms and conditions apply, and Google can update these offers at any time.
Offer A
$500
in ad credit
Spend $500 with Google Ads in the first 60 days to unlock the credit.
Offer B
$1,100
in ad credit
Spend $1,700 with Google Ads in the first 60 days to unlock the credit.
Offer C
$1,500
in ad credit
Spend $3,000 with Google Ads in the first 60 days to unlock the credit.
Best Fit
This is usually a fit when the business wants better customers, cleaner signals, and straight answers.
You want direct access to the person managing strategy and execution.
You care more about revenue quality than vanity dashboard numbers.
Your account, attribution, or landing pages feel broken and nobody has owned the full system.
You are tired of agency retainers that keep going even when the program is unhealthy.
You want a free human audit before committing to a longer engagement.
A Few Straight Answers
What makes this different from hiring a Google Ads agency?
You work directly with the operator doing the work. The same person reviewing the funnel, fixing attribution, adjusting campaigns, and pushing for better economics is the person you communicate with.
Do you only manage Google Ads or do you fix the funnel too?
The account is never treated in isolation. If the landing page, form flow, call tracking, CRM handoff, or offer is causing the performance issue, that gets surfaced and addressed too.
Do you offer audits before management starts?
Yes. Existing accounts can start with a free human audit to identify waste, broken measurement, funnel leaks, and what should be rebuilt before more budget is spent.
Can you help with current Google Ads promos?
Yes. Eligible new advertisers can often access current Google Ads sign-up offers. Offer availability and terms are controlled by Google and can change.
How is pricing handled?
Pricing stays competitive and is shaped by account complexity, spend level, and ROI potential. As the account gets healthier, the fee structure can evolve with it instead of staying artificially bloated.
What kinds of businesses are a fit?
The work spans startups, local businesses, service companies, ecommerce, multi-location operators, and growing national brands. The common thread is a need for cleaner economics and better signal quality.
Onboarding
Start with the free human audit or send the full onboarding details now.
If you already know the account needs help, fill out the onboarding form with the basics. If you would rather start by email, send the website, spend range, and what feels broken to guru@apex.blue.
Preferred path: existing account audits, attribution cleanups, account rebuilds, and direct Google Ads management for businesses that want the account, funnel, and reporting treated like one connected system.