01
A clearer decision
Get to the real constraint behind your growth, AI, or workflow problem—and understand the options worth pursuing.
$899 · 60 minutes · Founder-led
Make your next
move count.
One focused hour with Matt, founder of Apex Blue. Bring the business decision you’ve been turning over. Leave with a clearer path forward.
AI. Google Ads. SEO. Your website. The workflow holding your team back. We’ll examine one important issue, the economics behind it, and your next 30–90 days.
No payment to inquire. We’ll confirm fit first.
$899
Preparation + session
60 min
Working directly with Matt
One issue
Focused attention
Your strategist
Matt · Apex Blue
Founder. Operator. Your thinking partner for the next move.
What the session is designed to do
Turn an expensive unknown into a decision you can act on.
Get an outside perspective grounded in your business, your constraints, and what it would take to move forward.
02
The economics behind it
Pressure-test the likely value, cost, effort, and risks before committing your team or budget.
03
Your next 30–90 days
Leave with a practical sequence of decisions and actions, including the assumptions you still need to validate.
Before and during the call
Prepared before we meet. Focused when we do.
Matt reviews your business and the issue ahead of time, supported by specialist AI C-Suite research. The hour is for working through your decision together.
Before the call
Specialist preparation
The Apex Blue AI C-Suite reviews the submitted company context, website, current tools, stated problem, desired outcome, and relevant market signals to prepare a focused briefing for Matt.
Minutes 0–15
Context and constraint
Matt confirms the business objective, current state, important evidence, decision authority, and the point where the issue is creating cost, delay, risk, or missed revenue.
Minutes 15–40
Options and economics
Together, you examine realistic paths, what each would require, where AI can help, what should remain human-owned, and how value could be measured.
Minutes 40–60
Decision and action plan
The session closes with a clear recommendation, the assumptions that still need proof, and a sequenced 30–90 day plan.
Work directly with the founder
Strategy from someone who does the work.
Matt is the founder of Apex Blue and an active operator with more than 28 years in online marketing. Google Ads management is delivered through PPC Kitchen, a Google Partner practice managed by Apex Blue. His background also includes machine-learning and AI marketing work since 2012 and hands-on work across websites, SEO, paid media, automation, and AI-era customer discovery.
Bring your questions about the next investment, the stalled campaign, or the process that keeps eating time. Matt helps you work through the tradeoffs and decide what deserves your attention next.
28+ years in online marketing
PPC Kitchen is a Google Partner practice managed by Apex Blue
Long-time AI and machine-learning early adopter
Hands-on AI-era paid discovery experience
A strong fit
Bring the issue with enough value to deserve a real decision.
The session works best for an established business, leadership team, or accountable operator facing one meaningful choice—not for someone looking for a generic AI overview.
One important decision or workflow is worth focused senior attention.
The business can explain the current problem and the outcome it wants.
A decision-maker or accountable operator can attend the session.
The team wants a practical next move, not a broad presentation about AI.
Clear before payment
Straight answers about the session.
Fit, scope, payment, scheduling, implementation, and professional boundaries should be clear before anyone commits.
What is included in the $899 fee?+
The fee covers specialist AI C-Suite preparation and one 60-minute live strategy session led by Matt, founder of Apex Blue. Before the call, Matt spends time understanding your company, owner context, competitive landscape, current tools, and the pain point you want to solve. The session focuses on that agreed issue and the practical 30–90 day path forward.
How do payment and scheduling work?+
Submit the fit-review form first. If the issue is suitable for the session, Apex Blue will send payment and scheduling instructions manually. There is no public checkout, and submitting the form does not reserve a time.
Why is there a fit review before payment?+
A focused session is useful only when the issue can be responsibly examined in 60 minutes and the right people can attend. The fit review protects both sides from paying for the wrong format.
Does the AI C-Suite join the call?+
The AI C-Suite prepares specialist research and briefing material before the session. Matt leads the live conversation, applies operator judgment, asks the questions, and owns the recommendation.
Is implementation included?+
No. The $899 fee is for preparation and the strategy session. Any audit, custom AI agent, campaign, integration, development, or ongoing implementation would be scoped and approved separately.
Does the session guarantee savings, revenue, or a successful AI project?+
No. The session is designed to improve decision quality, expose assumptions, and create a practical plan. Results depend on the business, available evidence, implementation, adoption, market conditions, and other factors Apex Blue does not control.
Can the session provide legal, medical, or financial advice?+
No. Apex Blue can help structure business questions, workflows, evidence, and review boundaries, but the session does not provide legal, medical, accounting, tax, investment, or other regulated professional advice.
What should we bring?+
Bring the decision-maker or accountable operator, the clearest version of the problem, relevant tools or workflow context, current evidence, constraints, and the outcome you want to improve.
Request a fit review
Tell Matt which decision deserves the hour.
Tell us what you’re working through. We’ll confirm whether a session is the right fit, then arrange the details with you.
Before submitting
The $899 fee covers preparation and one 60-minute session. Implementation is not included. No result is guaranteed, and the session does not provide legal, medical, financial, tax, or other regulated professional advice.