01
Clarify the real issue
Reduce one high-value AI, growth, or workflow problem to the decision, constraint, and business outcome that matter most.
$899 · 60 minutes · Founder-led
One important AI decision. Sixty focused minutes with the founder of Apex Blue.
Bring one high-value AI, growth, or workflow issue. Apex Blue will prepare the room, examine your current stack, pressure-test the ROI path and risks, and help you define a practical plan for the next 30–90 days.
No checkoutFit reviewed firstManual payment and scheduling
What the session is designed to do
Turn an expensive unknown into a decision you can act on.
This is a working session for one consequential issue—not a broad AI presentation and not a tour of disconnected tools.
02
Read the current stack
Review the tools, data, people, handoffs, permissions, and existing work that would shape a useful solution.
03
Test the ROI path
Compare the likely value, operating cost, implementation burden, and evidence needed before committing more money.
04
Surface the risks
Identify weak assumptions, data limits, adoption friction, sensitive decisions, and approval boundaries early.
05
Set the next 30–90 days
Leave with a practical sequence of decisions, tests, owners, and next actions sized to the opportunity.
Before and during the call
The AI C-Suite prepares the briefing. Matt leads the session.
Specialist AI roles can gather, compare, and organize more context before the conversation. The live judgment, questions, recommendations, and business discussion remain founder-led.
Before the call
Specialist preparation
The Apex Blue AI C-Suite reviews the submitted company context, website, current tools, stated problem, desired outcome, and relevant market signals to prepare a focused briefing for Matt.
Minutes 0–15
Context and constraint
Matt confirms the business objective, current state, important evidence, decision authority, and the point where the issue is creating cost, delay, risk, or missed revenue.
Minutes 15–40
Options and economics
Together, you examine realistic paths, what each would require, where AI can help, what should remain human-owned, and how value could be measured.
Minutes 40–60
Decision and action plan
The session closes with a clear recommendation, the assumptions that still need proof, and a sequenced 30–90 day plan.
Strategy + growth
Clarifies the objective, offer, commercial logic, and decision that deserves attention.
Search + demand
Checks relevant buyer behavior, visibility, paid discovery, and market signals where they affect the issue.
Systems + operations
Maps tools, data, workflow handoffs, technical dependencies, adoption, and owner responsibilities.
Experience + risk
Reviews buyer friction, trust, claims, privacy, approvals, and the moments that require human judgment.
Work directly with the founder
Experienced enough to question the tool—and active enough to understand the current one.
Matt is the founder of Apex Blue and an active operator with more than 28 years in online marketing. His background includes Google Partner and certified paid-search experience, machine-learning and AI marketing work since 2012, and current specialization in OpenAI Ads and AI-era paid discovery.
He uses the session to connect strategy with what implementation actually requires: usable data, clear ownership, realistic economics, buyer behavior, technical constraints, adoption, measurement, and the decisions that should never be handed to an unchecked agent.
28+ years in online marketing
Google Partner and certified paid-search experience
Long-time AI and machine-learning early adopter
OpenAI Ads and AI-era paid discovery specialist
A strong fit
Bring the issue with enough value to deserve a real decision.
The session works best for an established business, leadership team, or accountable operator facing one meaningful choice—not for someone looking for a generic AI overview.
One important decision or workflow is worth focused senior attention.
The business can explain the current problem and the outcome it wants.
A decision-maker or accountable operator can attend the session.
The team wants a practical next move, not a broad presentation about AI.
Clear before payment
Straight answers about the session.
Fit, scope, payment, scheduling, implementation, and professional boundaries should be clear before anyone commits.
What is included in the $899 fee?+
The fee covers specialist AI C-Suite preparation and one 60-minute live strategy session led by Matt, founder of Apex Blue. The session focuses on one agreed AI, growth, or workflow issue and the practical 30–90 day path forward.
How do payment and scheduling work?+
Submit the fit-review form first. If the issue is suitable for the session, Apex Blue will send payment and scheduling instructions manually. There is no public checkout, and submitting the form does not reserve a time.
Why is there a fit review before payment?+
A focused session is useful only when the issue can be responsibly examined in 60 minutes and the right people can attend. The fit review protects both sides from paying for the wrong format.
Does the AI C-Suite join the call?+
The AI C-Suite prepares specialist research and briefing material before the session. Matt leads the live conversation, applies operator judgment, asks the questions, and owns the recommendation.
Is implementation included?+
No. The $899 fee is for preparation and the strategy session. Any audit, custom AI agent, campaign, integration, development, or ongoing implementation would be scoped and approved separately.
Does the session guarantee savings, revenue, or a successful AI project?+
No. The session is designed to improve decision quality, expose assumptions, and create a practical plan. Results depend on the business, available evidence, implementation, adoption, market conditions, and other factors Apex Blue does not control.
Can the session provide legal, medical, or financial advice?+
No. Apex Blue can help structure business questions, workflows, evidence, and review boundaries, but the session does not provide legal, medical, accounting, tax, investment, or other regulated professional advice.
What should we bring?+
Bring the decision-maker or accountable operator, the clearest version of the problem, relevant tools or workflow context, current evidence, constraints, and the outcome you want to improve.
Request a fit review
Tell Matt which decision deserves the hour.
Give Apex Blue enough context to judge whether the issue fits this format. If it does, payment and scheduling instructions will be sent manually.
Before submitting
The $899 fee covers preparation and one 60-minute session. Implementation is not included. No result is guaranteed, and the session does not provide legal, medical, financial, tax, or other regulated professional advice.