Privacy Policy

Information we collect

We may collect information you submit through forms, email, calls, text messages, meeting notes, sales training portals, and service intake. This can include your name, business name, email address, phone number, message content, project details, and the context needed to respond.

Website measurement data

If you allow optional measurement cookies, Apex Blue may use Google and Microsoft services, including Google Analytics, Google Ads measurement, Microsoft Advertising, and Microsoft Clarity. These services may collect pages visited, device and browser details, approximate location, referral and campaign source, interaction events, heatmaps, or session-level interaction replays. We use this information to understand demand, improve navigation, diagnose problems, and measure marketing response.

Optional measurement tools do not load until you allow them. Advertising personalization and ad user data stay denied through the site consent settings, and essential site features work without optional measurement. Your choice expires after 180 days so you can review it again.

SMS and mobile data

If you text Apex Blue, we use your mobile number, message content, opt-in status, and related delivery metadata to respond to your request, route the conversation, provide help, and honor opt-out choices. Message frequency varies. Msg & data rates may apply.

Your mobile opt-in data and consent will not be sold, rented, or shared with third parties for their marketing or promotional purposes. We may share information with service providers that help operate the messaging, hosting, analytics, email, CRM, or security systems, but only for Apex Blue business purposes.

How we use information

We use information to answer questions, scope audits and implementation work, operate AI marketing and automation services, improve buyer experience, protect against misuse, comply with platform requirements, and maintain records related to communications and service delivery.

Meeting Analysis data

When an authorized company customer uses Apex Blue Meeting Analysis, we may collect eligible native transcript files and related meeting metadata from connected Google Meet, Zoom, or Microsoft Teams accounts. We use that information to identify organization-level workflow friction and practical opportunities for supervised AI agents. Meeting Analysis does not score or rank employees, infer emotions, or support personnel decisions.

Provider credentials, transcript content, per-meeting findings, queued event data, and reports are encrypted before database storage. Known speaker identities are replaced with neutral labels before transcript text is sent to the OpenAI API. Raw transcript content is retained through the selected observation period and no longer than 30 days after the completed report unless the customer deletes it sooner. Customers can disconnect a provider or delete the entire workspace from the private Meeting Analysis controls. Read the Meeting Analysis privacy and consent notice for the complete product-specific terms.

Apex Blue Social Displays

Social Displays helps businesses show their social posts on their websites. We use the business name, profile addresses, post captions, publication dates, post links, and images or video thumbnails needed for the selected display. We keep copies of selected content and images so the display can load without requesting the social network on every visit. We also store design choices, hidden-post selections, and the time and outcome of each requested refresh.

An authorized workspace user chooses when to fetch posts and which saved posts to display. Website visitors can see the displayed content and follow links to the original posts. Social Displays does not need your private messages, friends list, or personal feed, and it does not publish posts or send messages on your behalf. We do not ask you to provide Facebook or Instagram passwords or browser session cookies. Any account connection offered through the service uses the platform’s own authorization process and the permissions shown to you there.

We use this information to operate your display and resolve service problems. Hosting and database providers process it to deliver the service. We do not sell social display data or use it to train AI models. Display settings and management controls are available only to authorized users of the relevant client workspace.

Saved content remains available while it is needed for the display, until it is replaced or removed. A failed refresh can leave earlier saved posts visible. Editing or deleting a post on its original platform does not automatically update a saved copy. You can hide a post in your workspace or request removal of saved content, images, profile information, and any stored account connection by following our social display data-deletion instructions. Removal from Apex Blue does not delete the original social post or copies independently saved by other people. Records needed for a legal or security obligation may be retained for that purpose.

Your choices

You can ask us to update or delete contact information when retention is no longer needed for a legitimate business, legal, compliance, or security purpose. For SMS, reply STOP to opt out or HELP for help. You can review or change your measurement choice from the “Measurement choices” link in the site footer. You can also contact us at info@apex.blue or +14436582583.