Step 01
Bring the creative into one review lane
Submit a social post, ad, image, video, caption, campaign concept, or page screenshot with the context reviewers need.
DesignLock · Creative governance
Keep every campaign on brand before it reaches the market.
DesignLock gives B2B marketing teams one governed review process for creative produced by employees, agencies, freelancers, and AI tools. Catch brand drift, unclear offers, and sensitive claims while there is still time to fix them.
One review standard
Human approval stays in control
Decisions improve future work
Example creative review
New service campaign
Landing page · LinkedIn ad · Agency draft
Visual identity
Aligned
Voice and tone
Review
Offer and CTA
Clear
Claim support
Confirm source
Reviewer note
The campaign structure is on brand. Confirm the performance statement before publication and reuse the approved CTA pattern in the next brief.
On Brand
Revise
Compliance Review
Best fit
Built for teams whose creative process has outgrown a static brand guide.
DesignLock is most useful when the brand has real market value, several people create customer-facing work, and approval quality matters as much as production speed.
Several teams create for one brand
Internal marketers, agencies, freelancers, sales teams, and AI tools all need the same practical review standard.
Creative volume is increasing
More campaign variants and faster content cycles make manual memory an unreliable way to protect the brand.
Approvals are scattered
Feedback is buried in email, chat, slide decks, and meetings instead of becoming guidance the next creator can use.
Leadership needs accountable review
Brand, offer, and claim decisions need clear owners, escalation rules, and a record of what was approved.
How it works
Three steps from creative draft to accountable decision.
The workflow makes review criteria visible without handing final judgment to automation.
Step 02
Review it against the living Brand Kit
DesignLock surfaces possible gaps in visual identity, voice, offer clarity, audience fit, and claim support. Your authorized reviewer makes the decision.
Step 03
Save the decision for the next creator
Mark the work On Brand, Revise, or Compliance Review. Approved and rejected examples make future briefs and handoffs more precise.
Governance outcomes
Turn brand judgment into an operating advantage.
A living Brand Kit captures how the company actually approves creative. The result is a clearer standard for people and AI tools without removing human ownership.
DesignLock governs creative fit. SourceLock can support source-backed claim review when an asset includes pricing, testimonials, guarantees, or performance language.
Faster, calmer approvals
Reviewers see the asset, criteria, decision, and required next step in one place.
More consistent campaigns
Teams work from decisions and examples instead of interpreting a static PDF differently each time.
Clear human accountability
AI can surface possible issues, but named people retain approval authority and escalation responsibility.
Stronger agency and AI handoffs
Every provider receives clearer boundaries for voice, visuals, offers, calls to action, and sensitive claims.
Pilot expectations
Start narrow, calibrate with real work, then expand.
A pilot is scoped around a real review bottleneck. Apex Blue confirms inputs, ownership, review states, and rollout boundaries before implementation begins.
01
Start with one meaningful review lane
A pilot focuses on one brand, a defined set of channels, and the creative decisions creating the most friction.
02
Calibrate with real examples
Your current Brand Kit, approved work, rejected work, active campaigns, and reviewer judgment shape the first rules.
03
Define ownership before rollout
The pilot names who can approve, who can request revisions, and which claims or assets require specialist review.
04
Expand after the review standard works
Additional teams, channels, and creative types are added only after the first workflow is useful and understood.
FAQ
Questions before a DesignLock pilot.
What is DesignLock?+
DesignLock is a creative review and brand-governance system. It helps teams compare social posts, ads, images, videos, captions, and page creative against an evolving Brand Kit before the work goes public.
Does DesignLock let AI approve creative automatically?+
No. DesignLock uses AI to surface possible brand, offer, audience, and claim issues. Authorized people keep final approval authority and decide whether work is on brand, needs revision, or requires specialist review.
Do we need a complete Brand Kit before starting?+
No. Existing guidelines help, but approved and rejected examples are often just as useful. A pilot can organize the rules the team already follows and identify the decisions that still need clarification.
How does DesignLock work with SourceLock?+
DesignLock governs how the brand looks, sounds, and presents an offer. SourceLock supports source-backed review of public claims. A team can use either product independently or connect them when creative includes sensitive promises, pricing, testimonials, or performance language.
What happens during a DesignLock pilot?+
Apex Blue confirms the brand, priority channels, decision owners, example assets, and review states before configuring the first workflow. Scope and rollout expectations are agreed before implementation begins.
Next stepRequest a DesignLock pilot
Give every creator a clearer standard before the next campaign ships.
Share the brand, channels, creative volume, and approval bottleneck. Apex Blue will determine whether a focused DesignLock pilot is the right next step.