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Apex Blue
Talk real estate growth with Matt(443) 658-2583
Illustrative home in a leafy residential neighborhood

Room for just 1–2 new Apex Blue clients

Real estate marketing for agents & teams

More buyer conversations.
More listing opportunities.

You know your market. I help buyers and sellers find you. Work directly with Matt on Google Ads, SEO, and a clear path from the first inquiry to your next appointment.

Over a decade working with an agency specializing in real estate.
28 years helping businesses compete online.

Call Matt (443) 658-2583Tell me about your market
28 yearsIn online marketing
12+ yearsAs a Google Partner practice
Owner-ledWork directly with Matt

Buyer’s agents. Listing agents. Teams and brokerages.
A plan built around your market and the business you want.

Your market. Your next move.

Let’s find your next opportunity.

Tell me where you work and whether you want more buyers, sellers, or both. We’ll look at your marketing and discuss a practical starting plan.

1–2 openings across Apex Blue · Work directly with Matt

A direct conversation. A clear next step. No obligation.

Matt, founder of Apex Blue
MattFounder, Apex Blue

Real estate experience. Personal accountability.

Your marketing should understand the business behind the closing.

For more than a decade, I’ve worked with an agency specializing in real estate, helping buyer’s agents and listing agents attract buyers and sellers. That experience sits inside 28 years of online marketing, working across local and national markets.

I understand that a buyer consultation and a listing appointment call for different messages. So does someone ready to move this month versus a homeowner who is still weighing a sale. Your campaigns, pages, and follow-up should meet each person where they are.

You work directly with me. Your management fee fits your stage and needs, so we can grow efficiently together.

Google Partner 2026
Google Partner for over 12 years.

PPC Kitchen is the Google Partner practice managed by Apex Blue.

SEO services are not verified or endorsed by Google.

Two sides of the transaction. A plan for each.

Build the business
you want to represent.

Put your local knowledge in front of people looking for their next home or their next agent. Give them a reason to start a conversation with you.

01 / BUYER’S AGENTS

Be the agent they call
before the next showing.

Reach people searching for homes and guidance in the markets you serve. Turn your knowledge of neighborhoods, property types, and the buying process into a clear reason to work with you.

  • Google Ads and landing pages built around buyer intent
  • Clear next steps for consultations and showing inquiries
  • Qualification around location, price range, and moving timeline
  • CRM routing and follow-up that keep the conversation moving

Buyer inquiries → Consultations → Signed clients → Closings

02 / LISTING AGENTS

Get into the conversation
before the sign goes up.

Reach homeowners considering a sale with messaging that earns the next conversation. Show your market knowledge, explain your approach, and give sellers a compelling reason to meet you.

  • Seller campaigns and dedicated listing consultation pages
  • Home-value inquiries with a clear follow-up plan
  • Local SEO and content that answer sellers’ real questions
  • Property promotion that supports your listing presentation

Seller inquiries → Listing appointments → Signed listings → Closings

Stay in the conversation

Today’s inquiry may be next season’s client.

Between showings, negotiations, and inspections, follow-up can slip. We help connect your campaigns to a practical response and nurture process in your CRM, so interested buyers and sellers have a clear next step when they’re ready.

ROAS focused. Accountable to your business.

Follow the investment
all the way to the closing.

A form fill starts the conversation. Your business grows when the right conversations become clients and closings. We use your sales feedback to see which campaigns create those opportunities.

For real estate, return on ad spend means attributable commission revenue divided by ad spend. We agree on how to handle splits, then consider management fees and other acquisition costs when deciding what deserves more investment.

Let’s look at my growth opportunity
  1. 01

    Attract a relevant inquiry

    Buyer or seller intent. Your market. A clear reason to reach out.

  2. 02

    Turn interest into an appointment

    Prompt follow-up, useful qualification, and a clear path to a buyer or listing consultation.

  3. 03

    Connect the appointment to the closing

    Use CRM updates and your team’s feedback to follow signed clients, listings, and closed transactions.

  4. 04

    Invest where the return supports it

    Grow around commission economics, conversion rates, and your capacity to serve the next client.

A sensible starting point. Room to grow.

A management fee that fits your next stage.

An agent building a steady book of business and a team expanding into another market need different support. Your scope and fee should reflect the work your business needs now.

We start with your clearest opportunity, agree on a practical media budget, and build around the website and CRM you already use when they can support the plan. Add services or markets when the results justify it.

Clear scope. Ad spend separate. Direct accountability to Matt.

Your first conversation

Let’s talk about your market.

  • Your buyer, seller, or team growth priorities
  • The gaps in your ads, website, tracking, and follow-up
  • A realistic starting scope, management fee, and media budget
Review my market with Matt

Before we talk

Clear answers.
A confident next move.

(443) 658-2583
Can you help me attract buyers, sellers, or both?

Yes. We build around the business you want. Buyer campaigns can lead to buyer consultations and showing conversations. Seller campaigns can lead to home-value inquiries and listing appointments. If you want both, we give each audience its own message and conversion path, with a budget your market and business can support.

Do you work with individual agents as well as teams?

Yes. An individual agent, a growing team, and a brokerage need different levels of support. We discuss your market, goals, budget, and ability to follow up before recommending a scope. Matt has room for just 1–2 new Apex Blue clients across the agency, so every engagement starts with a fit review.

What does real estate marketing management cost?

Your management fee reflects the work you need: campaign management, landing pages, SEO, tracking, and follow-up support. Ad spend is separate. We agree on a clear scope, fee, and starting media budget before work begins, then expand as the results and your capacity support it.

Can you use my existing website, CRM, and Google Ads account?

That is where we start. We review your existing website, CRM, lead routing, and advertising to see what can support the plan. We explain any changes needed to capture inquiries, follow up consistently, and understand which sources create appointments and closings.

How do you measure return on ad spend for an agent?

We follow confirmed inquiries through conversations, appointments, signed clients, and closings using the sales information available from your team or CRM. ROAS compares attributable commission revenue with ad spend, using an agreed basis for commission splits. We also consider management fees and other acquisition costs. A property’s full sale price is not the agent’s revenue, and a home-value request is not a signed listing.

Will I own my advertising account and the inquiries?

Yes. Campaigns run for your business in accounts you own, and inquiries go to you or your team. Apex Blue does not resell the same inquiry to competing agents. We review the market and any client conflicts before accepting an engagement.

Just 1–2 new Apex Blue clients

Before you commit another month of marketing spend, talk with me.

I keep my client roster small so I can stay involved. If you want more buyer conversations or listing opportunities and an experienced marketer helping you pursue them, let’s see whether your market and goals are a fit.

These openings are shared across Apex Blue. Availability is reviewed before we begin.

Call Matt (443) 658-2583Check availability for my marketNo obligation. Just a useful conversation.

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