Room for just 1–2 new roofing clients
Roofing marketing · Local & national experience
Put 28 years of online marketing experience to work for your roofing company. Work directly with Matt on Google Ads, SEO, and a clear plan to turn the right inquiries into sold roofs.
Residential. Commercial. Metal. Stone-coated steel.
Built around your market, your margins, and your crews.
Serving roofing companies outside Indiana. Market availability reviewed before we begin.
Let’s see if we’re a fit
Tell me where you work and which roofing jobs you want. I’ll review your market and help you see where your next marketing dollar can work harder.
A direct conversation. A clear next step. No obligation.
Experience that stays on your account
I’ve spent 28 years in online marketing, helping businesses compete locally and nationally, with a proven track record of growing roofing companies. My Google Partner practice, PPC Kitchen, has been a Partner for over 12 years.
You work directly with me on the priorities that move your business: the jobs worth pursuing, the areas worth paying for, the calls worth answering, and the return worth scaling.
Your management fee fits your stage and needs, so we can grow efficiently together.
PPC Kitchen is the Google Partner practice managed by Apex Blue.
SEO services are not verified or endorsed by Google.
More of the work you want to sell
A homeowner pricing a replacement and a facility manager planning a reroof need different reasons to call. Your campaigns and pages should speak to both.
GAF residential roofing01 / Residential
Reach homeowners looking for roof replacement, architectural shingles, repairs, and storm inspections. Focus on the service areas and project types that make sense for your crews.
Replacement estimates · Reroofs · Qualified inspections
GAF commercial roofing02 / Commercial
Connect with building owners, facility managers, and property managers seeking TPO, EPDM, coatings, leak repair, and full reroofs. Qualify the property, timing, and scope before the estimate.
Low-slope systems · Repairs & maintenance · Reroofs
GAF TimberSteel™ metal shingles03 / Metal
Build demand around standing seam, metal shingles, and metal roof replacements. Address the buyer’s questions about appearance, price, and system choice before they request a quote.
Standing seam · Metal shingles · Premium replacements
DECRA Villa Tile stone-coated steel04 / Stone-coated steel
Speak to homeowners comparing the look of tile, shake, or shingles with a stone-coated steel system. Create a dedicated path from product research to a qualified replacement consultation.
Tile & shake profiles · Product education · Qualified buyers
Roofing product imagery: GAF, Owens Corning, and DECRA. Illustrative manufacturer projects; no manufacturer endorsement implied.
ROAS focused. Roofing grounded.
Return on ad spend matters. So do your close rate, job margins, and ability to deliver. We use those numbers to decide what deserves more budget and what needs to change.
With your team’s sales data, we connect marketing to real outcomes. You should know which campaigns create opportunities, which estimates turn into jobs, and where the money goes.
Let’s look at my opportunityRoofing intent. Correct geography. The work you want.
Clear calls to action and a lead response process your team can use.
Use CRM or sales feedback to separate activity from revenue.
Expand around profitable job types, available crews, and a sustainable acquisition cost.
A working relationship built to grow
One crew building steady demand and a multi-market roofing company need different levels of support. Your plan should reflect that.
We agree on the work, the management fee, and a sensible media budget for your stage. Start with the clearest opportunity. Add services, markets, or spend when the evidence supports it.
Clear scope. Ad spend separate. Direct accountability to Matt.
Your first conversation
Your management fee is based on your business stage, service area, roofing services, and the work you need us to own. Ad spend is separate. We agree on the scope, fee, and starting budget before work begins, then expand when the results and your capacity support it.
Yes. We start by reviewing what you already have: your website, advertising, tracking, and lead follow-up. If those foundations can support the plan, we build on them. You get a clear explanation of any changes we recommend and why they matter.
Yes. The plan can target residential replacements, commercial reroofs and repairs, metal roofing, or stone-coated steel. We separate the audiences, search intent, and qualification questions so the work you advertise matches the work you want to sell.
Yes. Campaigns run for your roofing business in accounts you own. Inquiries go to your business; Apex Blue does not sell the same inquiry to a list of competing roofers. We agree on the service area and check for client conflicts before accepting an engagement.
We track confirmed inquiries and meaningful calls, then connect them to booked inspections, estimates, and sold work using the sales information available from your team or CRM. Return on ad spend compares attributed revenue with ad spend. We also look at management costs and job margins when deciding whether growth makes business sense.
We bring local and national marketing experience and consider roofing companies across the United States, outside Indiana. Indiana is reserved for an existing roofing partnership. Matt has room for just 1–2 new roofing clients, and every engagement starts with a market and fit review.
Just 1–2 new roofing clients
I keep my client roster small because I stay involved. If you’re ready to grow and want an experienced marketer in your corner, let’s see if your market and goals are a fit.
Indiana is reserved for an existing roofing partnership.