Direct Mail Terms & Refund Policy

Your agreement and our business

Direct Mail is provided by Matthew Fall, doing business as Apex Blue, a United States sole proprietorship. These terms apply to business purchases of our direct-mail design, campaign coordination, printing, postal preparation, tracking, and related services. By accepting them, you confirm that you are at least 18 and authorized to bind the business and use its selected payment method.

Your accepted order, quote, recurring limits, and any separately signed service agreement define the services purchased. A separately signed agreement controls a direct conflict; otherwise these Direct Mail terms control this product. Our website terms and privacy policy also apply where consistent. Promotional examples do not replace an accepted order.

Custom creative, built for your business

A website-generated sample illustrates a creative direction. Every actual mailer is custom built, and its message, layout, imagery, and postal areas may differ from that example. You authorize routine creative decisions within the brand, services, offers, geography, and claims established during setup. Routine mailers do not require your editing or design approval.

Keep your contact details, service area, prices, offers, licenses, exclusions, and business claims accurate and current. Tell us promptly when they change. We may hold material changes for your renewed consent. We may decline unsupported, misleading, unlawful, or unlicensed material. Printing can produce reasonable color, trim, and image differences from a screen preview.

Recurring permission and spending limits

Recurring operation begins only after you accept the financial terms and the required payment and mailing setup is complete. During the authorization period shown in your workspace, you permit us to plan and release eligible mailings and charge your saved payment method for each authorized mailing. Each release must remain within the accepted services, area, frequency, per-mailing limit, monthly limit, and other saved rules.

Monthly pieces are a planning target. EDDM uses complete eligible USPS routes, so final quantities can differ within the limits you accepted. Unused pieces are not prepaid money or a cash balance. Any agreed piece carry remains subject to its stated limit and unchanged scope; it does not increase your spending ceiling. Unspent money is not charged. A higher spending limit, expanded scope, or expired authorization requires renewed consent.

Prices and payment

Prices are in US dollars unless your order expressly states otherwise. The accepted all-in mailing price identifies the quantity, services, production, postage, applicable tax, and other included charges. It is the selling price of the service, not a promise to disclose supplier costs. Quotes expire as stated and depend on current routes, product availability, and account-specific rates.

We charge an authorized mailing before its supplier submission. A saved card alone does not authorize unrestricted spending. This program does not create a fixed subscription fee, prepaid wallet, or minimum charge unless you separately accept one in writing. An unsuccessful or unresolved payment can hold work. Additional services, custom connectors, rush production, or expanded work require an accepted separate price and scope.

Pause, cancellation, and production commitments

You can pause your program from its dashboard or request cancellation at info@apex.blue. Pausing stops new unreleased work within our control. Cancellation ends future recurring authorization. We record the effective request and any work already committed. A payment already in progress is reconciled; it does not authorize a new mailing after your stop request.

Custom design work already performed and documented supplier commitments can be noncancelable. Once printing, postal preparation, postage, or mailing has been committed, we may be unable to stop or recover that portion. We identify the actual stage and any nonrecoverable amount; merely creating a draft or an uncertain supplier response is not proof of completed work. Pausing or canceling cannot recall pieces already printing or mailed.

Refunds and service corrections

Completed, conforming custom production and mailing services are not refundable because you change your mind, dislike a routine design that complies with your saved rules, or receive fewer inquiries or sales than hoped. Amounts for completed work and actual noncancelable commitments remain payable only to the extent included in your accepted order.

If we cancel a mailing before any work or cost is committed, its collected mailing payment is refundable. If only part of an order is performed or committed, we account for that portion and refund the unperformed, recoverable remainder. If our work materially fails the accepted scope, contact us promptly with the mailing reference and evidence. We investigate and provide an appropriate correction, replacement, or refund for the affected portion. These terms do not excuse our failure to provide purchased services or limit remedies that applicable law requires.

Refunds go to the original payment method when supported. Their timing depends on the processor and issuer. We reconcile existing refunds and disputes to prevent duplicate recovery. We will not issue a duplicate card refund for an amount already reversed through a dispute; valid remaining amounts are handled through the permitted payment process.

EDDM fulfillment and arrival

You purchase a campaign and mailing service directed to eligible addresses on selected USPS carrier routes, rather than a parcel shipped to your own business. We keep the actual artwork, quantity, route plan, supplier records, and documented postal acceptance or handoff supporting the work performed. A supplier submission alone is not proof of USPS acceptance, household delivery, or campaign performance.

Arrival windows are estimates. USPS schedules, weather, route changes, supplier delays, and other circumstances can affect timing. EDDM does not provide individual-household delivery confirmation or guarantee that every recipient reads the piece. Postal handoff and household delivery are different events. We will identify a verified fulfillment failure and address the affected purchased service under the refund and correction terms.

Results and third-party services

We do not promise a particular number of scans, calls, leads, appointments, sales, revenue, rankings, or profit. Reporting depends on the permitted sources and records available. Missing or stale data does not establish zero results, and attributed activity does not prove that a mailing caused a sale.

Optional CRM, advertising, analytics, and custom data connections require the appropriate account permissions and may depend on provider access or a separate scope. You remain responsible for your offers, sales follow-up, customer service, capacity, and obligations to your own customers. A platform logo does not imply a partnership or endorsement.

Content, data, and responsible use

You grant us the limited rights needed to retrieve permitted assets, create your campaigns, deliver the purchased services, and preserve transaction records. You retain your rights in the materials you provide. You confirm that your logos, photos, reviews, claims, data, and credentials may lawfully be used for the agreed purposes. Do not provide another business’s private information, prohibited sensitive data, fabricated reviews, or credentials you are not authorized to share.

We use private customer data for its authorized service purposes, protect access, and retain relevant records for operations, financial reconciliation, disputes, and legal obligations consistent with our privacy policy. Disconnecting a source stops new permitted reads; it does not erase records we must retain. Private inquiry details have a separate limited retention period. Our software, reusable systems, and preexisting methods remain ours; your order provides the rights needed to use the delivered campaign.

Payment questions and disputes

If a charge or mailing appears wrong, please contact info@apex.blue with the reference so we can investigate promptly. We may provide the processor or issuer with relevant consent, transaction, production, mailing, cancellation, and refund records. Represent your purchase and the service actually received accurately.

A payment reversal does not by itself erase a valid contractual debt for purchased, completed services. Any collection or recovery must comply with applicable law and payment-network rules. We do not impose an automatic chargeback penalty or recharge a disputed card without valid authority. Nothing in these terms prevents you from exercising applicable bank, card-network, statutory, or other nonwaivable rights. No dispute outcome is guaranteed.

Responsibility and reasonable limits

To the extent permitted by law, each party is responsible for its own acts and obligations. You agree to defend and indemnify Apex Blue against third-party claims arising from materials you lack rights to use, unlawful customer-provided claims or data, or your misuse of the service, to the extent caused by your conduct. This does not cover our own negligence or wrongdoing.

To the extent permitted by law, neither party is liable for indirect, consequential, special, or punitive damages, including lost profits or lost opportunities. Our aggregate liability for an ordinary claim is limited to the fees paid for the affected mailing, or, for a claim unrelated to a particular mailing, the service fees paid during the preceding three months. These limits do not restrict required refunds, fraud, willful misconduct, gross negligence, or obligations and rights that cannot lawfully be limited.

Changes, law, and contact

We may update terms for future work. A material change to existing financial permission requires notice and renewed consent before work proceeds under that change. The version accepted for an order remains part of its transaction record. We may suspend unlawful use, a security risk, or unresolved payment activity while preserving valid cancellation and refund obligations.

Maryland law governs this business agreement except where applicable law requires otherwise. Courts with appropriate jurisdiction in Maryland may hear contractual disputes, subject to nonwaivable venue and other rights. If a provision is unenforceable, the remaining provisions continue to apply. Electronic acceptance and transaction records may document the agreement. Send service, billing, cancellation, and terms questions to info@apex.blue or https://apex.blue/contact/.