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Apex Blue
Apex Blue/AI Employees

Your goals. A dedicated AI employee.

More progress.
Less on
your plate.

An AI employee built around your business.
Expertly set up. Fully managed by Apex Blue.

Choose its tools, give it a goal, and set its schedule. Our team handles the setup, hosting, monitoring, and ongoing improvements.

See your estimate first. No payment to apply.
Designed around youExample employee
Illustrated AI employee character in Apex Blue colors
The goalFind our next
growth opportunity.
Your schedule4 hours / day
MTWTFSS
Your direction. Our ongoing care.

Illustrative AI persona

Built for real business work. Backed by experienced people.

Founder-led setupHuman oversightManaged for you

01 / Start with your world

Your tools.
Working toward one goal.

Your business already has the context. Tell us where it lives. We'll help your AI employee use the right information, with the right access.

Explore data sources

CRMs, analytics, advertising, ecommerce, email, documents, project tools, and more.

Choose what you use. We confirm connection options during setup.

A role with a reason

What would you
like to move forward?

Start with a focused job that would make a difference. We shape the workflows, context, and boundaries around it.

Example role / Marketing analyst

Find the next best move for our marketing.

Bring your campaigns, website, and sales signals into the same conversation. Give your team a useful decision brief with evidence, priorities, and a clear next step.

  • Review changes in campaign performance
  • Compare inquiry volume with lead quality
  • Prepare opportunities for your team to approve
Google AdsGA4HubSpot
Create a role for your business
Illustrative AI persona for a marketing analystA personality you shape.
A purpose you choose.

Examples illustrate possible scopes. We confirm feasible tasks and approval rules with you before work begins.

Simple to shape. Carefully set up.

You bring the ambition.
We get it to work.

A smooth start matters. So does understanding your business well enough to build something useful.

  1. 01

    Make it yours.

    Pick your data sources, describe the goal, and create its persona. Choose a reasoning level and a schedule that fit the work.

    Your employee, your direction
  2. 02

    See your estimate.

    Your reasoning level and schedule shape a clear monthly estimate. Submit your details and your request moves to Under Review.

    Nothing charged at submission
  3. 03

    Get a human-led setup.

    We work with your team on success measures, branded accounts, approved source access, and the decisions that need your sign-off.

    Built around your business
  4. 04

    Keep making progress.

    We host and operate your AI employee, monitor its work, help resolve issues, and improve its workflows using your feedback and data.

    Managed by Apex Blue

Give your whole team time back

You get an AI employee.
And the team behind it.

Give research, reporting, and recurring checks a dedicated owner. Your team can spend less time gathering information and more time making decisions and serving customers. An Apex Blue AI director manages the work, resolves exceptions, and keeps priorities aligned.

Need a custom implementation?
01

Business-first setup

A working session with your team to understand how you operate, what success means, and where AI can best serve your company.

02

Managed hosting & monitoring

We run the environment, look after the operating schedule, and address issues that interrupt the agreed work.

03

Support & ongoing optimization

We refine instructions and workflows as your data, priorities, and feedback reveal what will make the work more useful.

04

Clear human control

Defined permissions, approval points, and a path for exceptions keep your team in charge of consequential decisions.

The right depth for the job

Choose how deeply
it works through a problem.

Reasoning level sets how much thinking effort goes into the work. Start with the level your goal needs. Every option includes the same human oversight, hosting, and support.

High

Focused reasoning for recurring work with clear instructions.

Routine reviews, organized reporting, and well-defined tasks.

$3,495/ month

8 hours / day · 5 days / week

Extra High

Recommended

A balanced choice for analysis across your business data sources.

Connecting campaign, website, and CRM insights to practical next steps.

$4,095/ month

8 hours / day · 5 days / week

Max

More reasoning effort for complex planning with several connected steps.

Comparing strategies, investigating tradeoffs, and planning detailed projects.

$4,895/ month

8 hours / day · 5 days / week

ULTRA

Our highest reasoning setting for the hardest, open-ended research.

Exploring difficult questions that need extensive investigation.

$5,495/ month

8 hours / day · 5 days / week

USD estimates, plus $2,500 one-time setup. Deeper reasoning can take longer; it does not guarantee more output or a better result for every task. We confirm the model and available settings with you before activation.

Choose your level and schedule

A clear investment in progress

Choose the schedule.
See the price.

Your estimate combines monthly management with the reasoning level and working schedule you choose. Our team confirms fit, access, and scope before activation.

One-time setup estimate$2,500

Includes discovery with your team, role and workflow configuration, access planning, and launch testing. Complex requirements are scoped before you commit.

Managed AI employee

Monthly plans from

$1,545/ month

High · 1 hour / day · 1 day / week

Extra High · our recommended starting point

4 hours / day · 5 days / week$2,795/mo
8 hours / day · 5 days / week$4,095/mo
  • AI director oversight and guidance
  • Hosting, monitoring, and support
  • Ongoing workflow improvements
Build yours & see your estimate

USD estimates. Setup is additional. Schedule means planned AI work capacity, not human labor hours or uninterrupted processing. No payment collected when you apply.

Matt, founder of Apex Blue
MattFounder, Apex Blue

Experienced operators. Real accountability.

Your business deserves
more than an experiment.

28+ years in online marketing.
Machine learning and AI work since 2012.

Matt built Apex Blue around hands-on work across SEO, paid media, websites, automation, and customer discovery. That background helps connect what an AI can do with what a business actually needs done.

Your AI employee benefits from that operating experience: a well-defined job, usable information, practical review points, and people who stay involved after setup.

Meet Apex Blue
Maryland-foundedServing businesses nationwide

A few good questions

Before you
meet your employee.

Start with clarity. We'll work through the specifics of your business together.

Talk to Apex Blue
What is an AI employee?

An AI employee is a managed AI agent configured for a defined business role, a goal, approved data sources, and a work schedule. Apex Blue handles setup, hosting, monitoring, support, and ongoing improvements. It is software supported by our team; it is not a human employee.

What does the setup fee cover?

The $2,500 setup estimate covers working with your team to define the role and success measures, reviewing your systems, arranging approved access and dedicated branded accounts where needed, configuring the persona and workflows, and testing the agreed scope before activation. Complex integrations or additional requirements are scoped with you before you commit.

Can it work with the tools my business already uses?

Start by selecting your tools in the employee builder. We review the permissions, connection options, and data needed for your goal during setup. Selecting a source expresses what you use; it does not connect your account or guarantee that every feature of that platform can be automated.

What do the working hours mean?

Your schedule sets the planned daily and weekly capacity for your AI employee. It is not a purchase of human labor hours or a guarantee of uninterrupted processing. Tasks, approvals, source availability, and system limits affect how work runs. We confirm a practical schedule and scope with you before activation.

Which reasoning level should I choose?

Extra High is our recommended starting point for analysis across your business tools. High suits clear, recurring work. Max provides more thinking time for complex, multi-step problems, while ULTRA is for the most demanding research and planning. Deeper reasoning can take longer and does not guarantee more output or a better result on every task. We confirm the model and available settings during setup.

How should I compare this with hiring another person?

Compare the work you need covered, the time it takes your team today, and the monthly service price. An AI employee can handle research, reporting, and preparation that would otherwise interrupt several people. Your team keeps responsibility for judgment, relationships, and approvals. We agree on useful measures during setup and review the results with you; hours scheduled are not a claim of equivalent human productivity.

Who controls what my AI employee can do?

You and Apex Blue agree on access, permitted actions, review points, and escalation rules during setup. Spending, publishing, customer communication, and sensitive changes stay subject to the approval boundaries you authorize. Your AI employee should have the access it needs for its role and a clear route back to a responsible person.

Will I be charged when I submit my request?

No. You will see an estimate before submitting, then your request moves to Under Review. Apex Blue reviews your goal, sources, and schedule with you and confirms the scope and pricing before activation. The builder does not take a payment.

Your next hire looks a little different.

Give the work
somewhere to go.

A clear goal. The right context.
An AI employee managed by people who care about the work.

Build your AI employee

Your estimate is visible before you submit. Our team takes it from there.