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BLUE focuses on one source-backed announcement, approval and standard managed distribution. AI draft previews are available in the newsroom for review. APEX adds expanded distribution, audio/podcast and AI search distribution, managed review of the launch kit, eligible search submissions for your owned page and an influencer brief handoff for a separately scoped fit review.

Apex Blue helps establish what is worth announcing before writing the release. Your workspace connects story opportunities to dated sources, explains the news angle, highlights missing evidence, keeps review decisions together and tracks approved distribution. Writing is one part of that process.

That is a useful result. You will see what is missing and possible next steps, such as documenting a launch, confirming a date or collecting permission to discuss a partnership. The agent does not need to manufacture an announcement to fill a calendar.

With your permission, it can read accessible public website and blog pages within a bounded scope, plus supporting text you provide. Public social links help describe your business but are not authenticated social integrations. Private accounts, paywalls and access restrictions are not bypassed.

Yes. Factual review and customer approval are separate steps. Suggested quotes remain unapproved until an authorized person confirms them. A material edit invalidates approval and distribution requires approval of the current version, a funded release and an explicit submission request.

Apex Blue places and tracks supplier orders manually after you approve the current release and authorize submission. Your newsroom records the supplier reference and confirmed outcome, including any exception that needs review. Monitoring or drafting permission never sends a release.

No. Paid syndicated placements are distribution results. Independent editorial coverage means a publication independently chose to report on your story. Your report keeps these separate, along with actual AI-answer citations, crawler visits, referrals and qualified leads.

It describes distribution intended to make a release accessible through participating publisher and search channels. It does not guarantee indexing, inclusion in model training, an AI citation, a ranking or a lead. We use “AI citations” only for citations actually observed and supported by evidence.

APEX includes a review of an eligible announcement page on your own website and submission through supported, authorized search channels. You provide the published URL and any required ownership authorization. Search engines decide whether and when to crawl, index or display it; submission is not a guarantee.

No. The $299 monthly newsroom membership includes up to four source scans and eight story suggestions per billing month. You explicitly enable monitoring, set a cadence and processing budget and can pause it. Releases and distribution are purchased separately.

Yes. From an approved release, you can prepare a brief and explicitly submit it for an Apex Blue influencer outreach fit review. Outreach, creator fees, compensation, usage rights and paid promotion are separately scoped and approved. Preparing or submitting a brief does not contact creators.

APEX Concierge includes one APEX launch, team-led newsroom setup, configuration of approved sources, an editorial planning session and 30 days of priority message support. You can send messages at any hour. Human response times and the support start date are agreed in your order; the inbox is not a promise of continuously staffed live chat.

Yes. You can pause monitoring in your workspace or cancel the next membership renewal. A pause stops processing without cancelling renewal. Cancellation stops future renewal; access to the current paid period and any refund eligibility follow the terms reviewed before purchase. Release purchases remain separate.

Your order identifies the current supplier scope, revision allowance, timing, applicable tax and cancellation or refund terms before payment. Availability and outlet inclusion can vary. Volume packages are offered only when the approved scope and pricing support them; unused-credit terms are confirmed in the order.