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Apex Blue

Podcast Episode 3

The 90-Minute AI Marketing Lab: Turning One Idea into a Week of Content

November 22, 202528 min

Many small and medium business owners know they should “post more,” email more, and stay visible—but marketing keeps slipping to the bottom of the to-do list. This episode shows how to build a simple, repeatable “AI marketing lab” session that turns one strong idea into a week of content without burning hours. Lyric kicks off with a relatable story of a founder staring at a blank screen vs. one running a tight 90-minute content ritual that keeps their brand everywhere. Nova maps the information system: where ideas come from (FAQs, sales calls, reviews), how they’re captured, and how AI tools transform raw thoughts into structured assets. Stryker walks through a realistic tool stack to generate and repurpose copy across email, social, and blog, plus how to keep everything organized. Pulse turns this into an operational habit—calendars, roles, and simple metrics. Listeners leave with a concrete weekly workflow that saves time, reduces stress, and consistently attracts and nurtures customers.

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Show notes & resources

This episode includes a startup-ready operating system: signal definitions, implementation sequence, and a lightweight pilot plan that can be tested in under 30 days.

  • - Reporting dashboard template aligned to The 90-Minute AI Marketing Lab: Turning One Idea into a Week of Content
  • - Pilot KPI tracker (roles, milestones, and owner accountability)
  • - Implementation checklist for week 1 and week 2
  • - Follow-up prompts for Lyric, Nova, Stryker, and Pulse

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