Podcast Episode 79
The Accessibility Engine: AI to Make Your Products & Marketing Reach Everyone
Accessibility is more than compliance—it's a growth and trust lever many small teams ignore because fixes feel technical, expensive, or vague. This episode builds the “Accessibility Engine,” a practical, privacy‑first routine for small-to-medium businesses to audit digital touchpoints (site, emails, product copy, packaging), triage the highest-impact issues for customers with assistive needs, and ship conservative, testable improvements. Lyric opens with a founder vignette about a missed sale that became a conversion after a single accessibility tweak. Nova defines minimal telemetry and conservative provenance so scans and user feedback don’t hoard PII. Stryker shares scrappy recipes: low-cost automated audits, local contrast and label checks, tokenized evidence bundles, and safe build patterns for fixes. Pulse closes with a 21‑day pilot (owners, acceptance tests, outreach to real assistive testers) and three immediate plays listeners can run this week. Templates and a starter checklist live at apexblue.com/accessibility-engine — signature cue: Stay smart, stay curious, and stay ahead.
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- - Choose one process in your business that relates to this conversation.
- - Write down who owns it, what information it needs, and where human review belongs.
- - Define a small trial and the evidence you would need before expanding it.
- - Include staff review time and ongoing costs when judging whether it helps.