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Apex Blue

Podcast Episode 43

The AI Accessibility Playbook: Making Your Business Reach Everyone

January 4, 202620 min

Many small and medium businesses miss customers because accessibility feels technical, expensive, or legalistic. This episode reframes accessibility as a practical growth and service opportunity: an AI-assisted playbook to surface barriers, prioritize high-impact fixes, and communicate inclusively across your website, content, and customer workflows. Lyric opens with a brief, human story about a missed customer moment that turned into a repeatable win once language, captions, and a streamlined form were fixed. Nova explains the minimal data and compliance basics you actually need to check (contrast, labels, transcripts, keyboard flows) and how AI can run low-cost scans and spot patterns in real interactions. Stryker outlines scrappy implementation options—automated alt-text, caption generation, ARIA-aware templates, and lightweight remediation steps that don’t require a full rebuild. Pulse closes with a rollout plan, measurement priorities, and simple staff checklists so fixes stick. Listeners leave with 3 tangible actions and a CTA to visit apexblue.com/accessibility for a starter Playbook and prompt pack.

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Put the conversation to work

Use these questions to turn the episode’s ideas into a focused discussion with your team. Results depend on the task, the information available, and how the workflow is implemented.

  • - Choose one process in your business that relates to this conversation.
  • - Write down who owns it, what information it needs, and where human review belongs.
  • - Define a small trial and the evidence you would need before expanding it.
  • - Include staff review time and ongoing costs when judging whether it helps.

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