Podcast Episode 67

The Price Change Playbook: Co‑Designing Raises That Preserve Trust

A single mishandled price increase can cost months of revenue and a trusted customer. This episode reframes price changes as a co‑design problem: segment customers into clear archetypes, invite small cohorts to vote on or tweak proposed options (a 'reverse A/B'), and pilot conservative cohorts with human-reviewed messaging. We walk listeners through simple signals for safe segmentation (tenure, spend, recent issues), plain‑language notification frames (grandfathering, phased increases, value-first explanations), and rollout recipes explained in everyday terms (small percentage pilots, personal outreach for high-risk accounts, clear rollback triggers). Expect concrete scripts, a 30‑day measurement plan targeting a modest 1–3% churn improvement, and sample email + rep-scripts you can use this week. Download templates at apexblue.com/price-change-playbook to run a first pilot in 30 days.