Service terms & refunds

Your purchase

BLUE is $2,895 for one release. APEX is $4,395 for one release and the APEX launch services. APEX Concierge is $6,295, comprising one $4,395 APEX release and $1,900 of team-led setup services. Optional news monitoring is $299 per billing month. Prices are in US dollars and include any applicable tax. The advertised price is your total; no distribution, creator or advertising expense is added without a separate order you approve.

A release purchase covers one announcement, a source-backed draft, headline options, factual review, up to two consolidated revision rounds, customer approval, the purchased distribution scope and an evidence-based report. A new announcement or a substantially different brief requires a new scope approved before additional work begins.

Sources and approval

You authorize the sources we may use and confirm that you have permission to share supporting materials. Public social links are references unless a separately authorized integration is available. Private accounts, paywalls and access controls are not bypassed.

You review material facts and authorize the exact release before distribution. Suggested quotes remain unapproved until an authorized person confirms the wording and attribution. Material changes require approval again. AI assistance is not legal clearance. You should obtain any legal or regulated-industry review your announcement requires.

A story assessment can conclude that nothing is ready for a press release. We will explain what is missing rather than manufacture an announcement. You can develop another suitable story within the same purchased announcement scope or cancel before a supplier order is placed under the refund terms below.

Distribution

Distribution is managed by Apex Blue through a supplier fulfillment process. It begins only after your current release approval and explicit submission authorization. We record the actual supplier reference and confirm outcomes from evidence. An unresolved supplier outcome is reviewed before another order is considered.

A release credit is consumed when the supplier accepts the approved release for distribution. An unused credit does not expire. A calendar date, monitoring permission or drafting request does not authorize distribution or consume a release credit.

Supplier scope and outlet availability are confirmed before submission. Paid syndicated placements are different from independent editorial coverage. Indexing, link attributes, AI citations, rankings, referrals and leads are not guaranteed. AI citations are reported only when actually observed and supported by evidence.

Once an authorized supplier order is placed, cancellation is subject to that order’s actual status. After publication, corrections, removal and retraction may be unavailable. Review all facts and permissions before approving submission.

Cancellations and refunds

You may cancel a BLUE or APEX release purchase for a full refund before Apex Blue places the authorized supplier order. If the supplier rejects the release and no distribution occurs, that release purchase is refundable. An uncertain submission must first be reconciled so the same order is not refunded or purchased twice.

APEX Concierge includes $1,900 of setup services and a $4,395 APEX release. Before setup is delivered, the setup portion is refundable. Once the agreed setup services have been delivered, that completed $1,900 service is retained if you cancel. The release portion follows the same refund rules as an APEX release.

Approved refunds are handled by Apex Blue through the original payment method. Contact info@apex.blue with your order reference. These terms do not limit rights that applicable law requires.

Monthly news monitoring

The $299 membership renews monthly until canceled. It includes up to four approved-source scans and eight story suggestions per paid billing period, with bounded drafting and the processing limits shown in your workspace. Distribution credits are not included. Unused monthly scans and suggestions do not roll over.

Monitoring and automatic drafting require your explicit permission. You can pause processing at any time. Pausing does not cancel membership renewal. Cancel renewal from your workspace or through Apex Blue before the next billing date; access continues through the paid period. Paid membership periods are not prorated or refunded unless required by law or agreed by Apex Blue to resolve a service failure or billing error.

Concierge and support

Concierge includes newsroom setup, an approved business profile, source configuration, an editorial planning session, a guided first review and 30 days of priority message support beginning when payment is verified. Provide onboarding materials promptly so the team can make full use of that period.

You may send messages at any hour. Human support is provided during Apex Blue business hours, Monday through Friday from 9 a.m. to 5 p.m. Eastern, excluding US federal holidays. A message inbox is not continuously staffed live chat. Any additional support arrangement is agreed separately.

Search submissions and influencer outreach

APEX search submissions cover an eligible published announcement page on your own website through supported, authorized channels. Any required site ownership authorization must be in place. Acceptance is not a guarantee of crawling, indexing, ranking or an AI citation.

An influencer brief is prepared for your review. You must explicitly submit it for an Apex Blue fit review. Creator contact, fees, compensation, usage rights, licensing and paid amplification require separate scoping and approval. No creator is contacted automatically.

Your workspace and records

Keep your private recovery key secure. Request an export before deleting your workspace. Active subscriptions, orders, supplier exceptions or payment disputes must be resolved before deletion can finish. Private working materials are removed through the workspace deletion process; required financial and minimal authorization records are retained separately. Deleting a workspace does not remove content already distributed to third parties.

These Newsroom service terms apply alongside the Apex Blue Terms and Conditions and Privacy Policy. Your accepted order records the version and scope that apply to your purchase.